DAMAin is short for founders names combined together: DAve and MAx. Two childhoodfriends who started the Brand. The “in” was added later and symbolises the working in coorporation with each other. After a while it became clear Max his passion lies somewhere else. In good liaison it was decided to keep the name. This is the foundation of DAMAin, friendships and family lasts no matter what. A crazy family who sees their customers as part of the family.
The name DAMAin also stands for the name of ‘The Family’. Anything experienced by the family is shared on our social media. You can find customers, products and basically everything on their adventure on Instagram & Facebook. This adventure, the road to a fashionimperium, called the ‘DAMAinjourney’.
The DAMAin brand focusses on the younger ones with a taste for fashion and who are not afraid to stand out from the crowd. This is realized by launching exclusive products in small and limited editions, which are of top quality and design. Quality is the standard for the family. For our customized shoes they use Angelus leather paint which is the best in the world. The cotton used in the fabrics is imported directly from Italy.
Corporate Social Responsibility
The prints applied on the T-shirts of DAMAinclothing are produced at http://www.drukmakers-amsterdam.nl by silk-screen printing. Drukmakers Amsterdam is a workshop project enabling people to prepare themselves for a new job after having experienced numerous of difficult periods in their lives.